Make Your Mobile App Profitable

More than half of adults in the US over age 18 have smartphones. 34% of those adults say that their phones are their primary connection to the Internet and social media.

The mobile market is huge, with people spending at least 3 hours a day on their phones. So what does this mean for your NJ business?

It’s time to take advantage of your mobile app as a source of revenue, but maybe you don’t want to charge for it. Here are some ways you can monetize your application without making it a paid app:

1. Go “freemium.” Everybody loves free apps. The advantage to not charging a download fee is that more people will be willing to try it and see how much they like your product. The key is to hide premium content behind a paywall. This requires the user to commit to a one-time purchase in order to access the full benefits of the app. If the person uses your app often, chances are that they won’t mind spending the money on you.

2. Freemium with multiple purchases. Instead of a one-time purchase, users can purchase a variety of small in-app features. This is commonly found in gaming apps that offer in-game items. Those individual items help a person advance through the game.

3. Freemium advertising. Instead of in-app purchases, this option allows you to keep the application completely free for your users. Your revenue is instead generated by allowing companies to place banner ads in your app. You could offer a premium ad-free option that your customers can purchase if they find these ads intrusive. Be careful with this option though, because too many advertisements can actually drive people away.

4. Sponsorship. Instead of multiple ad companies, you can partner with a sponsor and only show ads from a single company.

5. Video ads. Instead of a banner, a short video ad can engage users in a way a banner ad couldn’t. Be careful though: these ads can be overwhelming to users if not done effectively.

Contact More Details About Mobile App Development NYC

Does your Business Need a Mobile App

Focus Keyword - Mobile App

One question that many businesses grapple with is whether they need a mobile app, even if they already have a website. While having a site that’s responsive that can work on a variety of devices is helpful, having an actual app can prove beneficial for some businesses.  Many small and medium size businesses are starting to develop their own apps; it’s no longer just for the big brands. Here are some of the top reasons you may need mobile app development for your business.

Accessibility

When you have a mobile app that your customers can download, you are one step closer to them. They will always be able to find you on their phone without needing to navigate through the browser. Just like with other apps, they can simply click on it and go right into your app to browse, shop, bookmark items, and more.

Engagement

You clients don’t have to be on your website for you to be able to market them. Using notifications and alerts you can get your customers attention that’s the real beauty of mobile app. Think about an eCommerce company being able to notify its app users about an upcoming sale. How about a travel company being able to notify app users about upcoming trips? This is not the future, it’s here. In the mobile app development process, make sure that you have features built in that will enable you to reach your clients. There however should be a balanced approach to not be too intrusive, this could be a big turn off for your clients.

User Experience

Anything you can do to help make the browsing and buying process easier for your customers is great. As mentioned above, there are many things that a mobile app do better than a website. It brings customers closer to you than ever before, no matter where they might be. They will appreciate having easy accessibility, and it could help you to net more sales.

Of course, mobile app development is not necessarily easy or cheap. If you however see value in building a mobile app, you may want to work with an experienced mobile app development company in NYC to help you get your app up and ready for your customers to use.