Make Your Mobile App Profitable

More than half of adults in the US over age 18 have smartphones. 34% of those adults say that their phones are their primary connection to the Internet and social media.

The mobile market is huge, with people spending at least 3 hours a day on their phones. So what does this mean for your NJ business?

It’s time to take advantage of your mobile app as a source of revenue, but maybe you don’t want to charge for it. Here are some ways you can monetize your application without making it a paid app:

1. Go “freemium.” Everybody loves free apps. The advantage to not charging a download fee is that more people will be willing to try it and see how much they like your product. The key is to hide premium content behind a paywall. This requires the user to commit to a one-time purchase in order to access the full benefits of the app. If the person uses your app often, chances are that they won’t mind spending the money on you.

2. Freemium with multiple purchases. Instead of a one-time purchase, users can purchase a variety of small in-app features. This is commonly found in gaming apps that offer in-game items. Those individual items help a person advance through the game.

3. Freemium advertising. Instead of in-app purchases, this option allows you to keep the application completely free for your users. Your revenue is instead generated by allowing companies to place banner ads in your app. You could offer a premium ad-free option that your customers can purchase if they find these ads intrusive. Be careful with this option though, because too many advertisements can actually drive people away.

4. Sponsorship. Instead of multiple ad companies, you can partner with a sponsor and only show ads from a single company.

5. Video ads. Instead of a banner, a short video ad can engage users in a way a banner ad couldn’t. Be careful though: these ads can be overwhelming to users if not done effectively.

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Let Your Social Media Boost Your SEO

We’ve discussed before that social media is a helpful tool in boosting your search engine ranks, but you’re probably not sure why. The goals of both social media and SEO are to attract visitors organically without bombarding them with advertisements, so it makes sense to pair them together to improve rankings. Here are some ways that you and your NJ digital agency can get started.

1) Followers. Numbers of followers on platforms like Facebook and Twitter matter. An account with 1,000 followers won’t rank as highly as a corporation with millions of them, but search engines can detect the quality of accounts following you. Buying proxy followers won’t help ranking because it’s not the organic growth Google is looking for…

2) Which means you need to interact. You need engagement in order to grow. Represent your brand consistently in posts by publishing helpful articles, tips, or discussion items. Start conversations with followers, answer questions, or offer help with customer service issues. Showing you care will bring people back and help you find new customers.

3) External Links. Social media is a broadcast channel in that encourages other websites to link to your content. The more diverse range of links you have, the higher Google will rank you. You need original content to attract those links, but this is where your blog comes in. Link blog posts into existing threads and discussions on your media pages.

4) Keywords. Yes, they’re important in social media too. Posts that include graphics, videos, or article links coupled with a strong hook and keywords will give you the greatest opportunity to keep coming up in search results. Don’t be afraid to use hashtags.

5) Sharing. Social media posts go viral all the time, and social sharing contributes to your brand as much as external links do. Generate content that will give you likes, shares, favorites, and retweets. People will share posts about issues they agree with or things they are interested in. The best part is that you only have to put effort into the post once. Your audience will do the rest for you.

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