Does your Business Need a Mobile App

Focus Keyword - Mobile App

One question that many businesses grapple with is whether they need a mobile app, even if they already have a website. While having a site that’s responsive that can work on a variety of devices is helpful, having an actual app can prove beneficial for some businesses.  Many small and medium size businesses are starting to develop their own apps; it’s no longer just for the big brands. Here are some of the top reasons you may need mobile app development for your business.

Accessibility

When you have a mobile app that your customers can download, you are one step closer to them. They will always be able to find you on their phone without needing to navigate through the browser. Just like with other apps, they can simply click on it and go right into your app to browse, shop, bookmark items, and more.

Engagement

You clients don’t have to be on your website for you to be able to market them. Using notifications and alerts you can get your customers attention that’s the real beauty of mobile app. Think about an eCommerce company being able to notify its app users about an upcoming sale. How about a travel company being able to notify app users about upcoming trips? This is not the future, it’s here. In the mobile app development process, make sure that you have features built in that will enable you to reach your clients. There however should be a balanced approach to not be too intrusive, this could be a big turn off for your clients.

User Experience

Anything you can do to help make the browsing and buying process easier for your customers is great. As mentioned above, there are many things that a mobile app do better than a website. It brings customers closer to you than ever before, no matter where they might be. They will appreciate having easy accessibility, and it could help you to net more sales.

Of course, mobile app development is not necessarily easy or cheap. If you however see value in building a mobile app, you may want to work with an experienced mobile app development company in NYC to help you get your app up and ready for your customers to use.

Why Should the Quality of Your Website Design Matter?

Your website matters. Regardless of the size of your company, having a high quality website establishes a visitor’s first impression of your business—today websites have evolved into the new storefront.  When creating or evaluating your company’s website, consider the following key aspects that you can use to evaluate the effectiveness of your site:

1. Strategy – Identifying your website’s goals is crucial before you begin the layout of your website. What purpose should your website serve? Are new visitors aware of your company’s services and/or objectives? Does your design attract visitors to a call to action? Who is your target audience? Identifying the purpose of your site will help you structure a design strategy worth executing – and not the other way around.


2.  Usability - Consider a site visitor’s experience on your website. Does the site load fast? Can users easily navigate their way around your website? Is the site secure for visitors? If the site renders at a slow load time or if users find it difficult to navigate across pages, search engines will quickly take notice. Making sure your site is user-friendly and load time is fast on mobile devices is key is optimizing the performance of your site.

3. Style – Think of your brand’s identity and purpose before strategizing your site’s style. The style of your site – aesthetic principles involved– must be aligned with your brand’s color, feel, and personality. Also, consider the your targeted audience. Is the design appropriate and appealing to your audience? Are you looking to attract comic book collectors or B2B businesses? Be sure your style remains consistent throughout the site and complements the company’s personality.

4. Content – We all know that content is king, but having the right type of content makes all the difference in keeping visitors interested in your site. There are two key elements to consider when creating content: readability and usefulness. Make sure your font style and font colors are readable to viewers.  Keep the font design clean and easy to read. Second, make sure the content offers some value to visitors. The content should be useful to the reader so visitors are more likely to revisit your site.

5. Search Optimization – In order for your site to rank higher on major search engines such as Google, you need to make sure your website is SEO friendly. Check to see if your images have ALT tags that can help search engines identify your image description. Make sure to add keywords in your title tags, meta descriptions, heading tags on the backend of your site, and finally add a site map to help Google identify your company’s location. These are all SEO friendly tips that can help your site rank higher on major search engines.


If you need to have a quality digital agency that can help you with building your site in NJ or NYC, make sure you get in touch with a professional agency today.

Best Reasons to Include Images On Your Website

Do you have images on your blog or website? We’re not talking about the images of your web design that are placed in the background; we’re talking about the other areas of your site, such as your blog. Why is it important to include photos on your blog or website? Let’s look at some statistics.

Did you know that pages that have images have around 94% more total views than pages that do not have images? Did you know that 60% of people are more likely to consider your business or your product when an image pops up in their search results? Images are essential to the eCommerce world. In fact, many people say that the quality of a product image (and the fact that the product has an image) is more important than the descriptions. The old saying that a picture is worth a thousand words is very true. In addition, having images can help to increase your SEO.

However, when you are including images on your site, you have to follow a few simple rules. First, the images actually have to look great. Professional photography is ideal, but if you or someone you know can take quality photos, you may not need to hire a pro. Second, you don’t want to overdo it. Having an abundance of photos is great, but try to limit them to one or two per article or post. Have just a couple of images for your products as well. You do not want to inundate your visitors with too many images.

If you are creating a site, and need help with web design, contact a web design company in New York. We can strategically create content proven to increase your SEO results.

How to Strategically Map Out Content for Your Web Design Company

It is a common mistake to build a website, and "just get it out there" in order to begin developing your company's reputation, building the business and so on. However, doing that can actually put you at risk for a long list of negative and unwanted outcomes.

As Entrepreneur magazine pointed out when listing some of the worst mistakes that companies make with their branding is, "forgetting to establish defined brand guidelines". In other words, moving forward without a solid logo, appropriate taglines, specific fonts and type styles, imagery, or selecting the "voice" of your written materials can lead to consumer confusion, lost momentum and more.

And these issues play a role in how professional, trustworthy, and polished your website design appears too. It is not just print ads and brochures where mismatched logos, or poorly chosen language trip up your firm. Effective web design needs to be sure they have clearly established their brand guidelines long before they launch a site, post to social media, or create ads for print or PPC campaigns.

Thoughtful web design is a simple way to avoid major mistakes, and though it may all begin "on paper", it is in fact digital that is far more substantial than print! it is imperative to begin developing marketing materials and campaigns with the kind of focus and clarity that pervades everything from print to web design.

While consistency is a tremendous issue, keep in mind that your marketing campaigns, web design, and overall message will be what determines success in something like SEO (search engine optimization). In order to succeed in a "brick and mortar" company in New York, you need to be found in web searches. That takes recognizable logos and colors, a fixed marketing message, and all of the content, videos, SEO, and social media messaging essential to success.

Don't rush to just get anything online. Building as you go is not going to give you the success you desire – implementing marketing plans and strategies, including web design, is a smart approach for your web design company.